Youtube Bumper Ads Explained + 3 Great Examples

What are Bumper Ads?

A Bumper Advertisment is a short, quick video that allows you reach more customers and create more awareness of the brand you are advertising.

It is a six second video before the viewer watches their desired video on Youtube, it aims to catch their attention by a quick effective video and hoping they remember it or have interest in it.

Bumper ads are played automatically before a youtube video in order to create a short memorable video promoting or launching a product or brand, creating awareness for this particular item. They have 6 short seconds to tell a story and ideally must not be overflowing with information as the viewer will lose interest. Must be simple yet intriguing.

Bumper ads are a clever way of making the viewer watch the short video as they cannot skip passed it, even if they do not pay attention to what is being played, an effective bumper ad with good imagery and use of words and sounds could possibly stick in their mind. A good way to promote bumper ads is to get across the main reason why you are selling your product or brand, put in the key information within the quick 6 seconds you are showing the video for

Examples of great bumper ads

The first Bumper ad that i like is the Coca Cola advert. It briefly shows the range of what Coca Cola has to offer. This brand is recognized worldwide. They are advertising the Diet coke range. They show 3 bottles, the first thing that identifies to me that is it diet over the grey packaging which it is known for. I am now informed in the short video that they are offering different flavours of Coca Cola, which are “Fiesty Cherry” and “Exotic Mango” and also their original bottle placed in the middle. Also coming to my attention is that the Diet version has no sugar and no calories. Since i am a consumer of the beverage, i will certainly be tasting their new flavours.

The Second advert which i find appealing would be the Mercedes-Benz. This is an astonishing 4 seconds. We are quickly shown the new sleek yellow and black version of their latest addition to their collection. This is a very effective bumper advert as they are highlighting how fast their car is, to how quick the bumper ad is being shown. Which gives us the impression that the car is fast, in good quality as it is a luxerious car company brand, and up to the standards expected of Mercedes-Benz.

The last bumper advert which i like would be KFC which stands for Kentucky Fried Chicken, in this particular one they are promoting their chicken wing bucket as it would be perfect for mothers day, an ideal takeaway and night in! They also have a catchphrase which appears in every advert they show which is “finger licking good” this stands out to me as i watch this bumper ad. Also a cartoon of a man with dark glasses is the recognized and associated with KFC. His name is Colonel Harland David Sanders he founded it in 1980.


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